Insights

Practical notes on growing a business online.

Websites

Can’t AI just build me a website?

AI can generate a website in minutes. So why hire anyone? The honest answer: generating the page is the easy part, and getting it live and found on Google is the real work.

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Automation

Why should I consider AI automation in my business?

AI automation gets hyped a lot. Here is the plain version: what it actually does for a small business, what to automate first, and where it does not help.

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