Google Guaranteed leads — you pay per lead, not per click.
Local Services Ads sit above everything else on Google, carry the green “Google Guaranteed” badge, and charge you only when a real customer calls or messages. For local service businesses, it’s often the highest-trust, lowest-waste ad placement that exists.
Get your free consultationWhat it does for your business
Google screens your business — license, insurance, background checks — and then vouches for you with a badge customers instantly trust.
Pay per lead, not per click — a real call or message, or you don’t pay
The Google Guaranteed badge puts Google’s own credibility behind your name
Top-of-page placement — above regular ads and organic results
Invalid or junk leads can be disputed for credit — we handle that for you
Who you'll reach
LSAs reach local customers looking for a licensed, vetted professional — often ready to call on the spot.
Local homeowners & residents
People in your service area searching for licensed trades and services: plumbing, HVAC, electrical, cleaning, legal, real estate, and more.
Trust-first buyers
Customers who specifically pick the Google Guaranteed option because Google has already vetted it.
Review readers
Your rating and review count directly affect your ranking — so the customers you reach skew toward businesses with strong reputations.
Call-now customers
Many LSA leads phone straight from the ad — these are people who want the problem solved today.
Step by step
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1
Eligibility & screening
We handle the Google Guaranteed application with you: licensing, insurance, and background checks, submitted correctly the first time.
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2
Profile & reviews
Your profile, photos, and review engine get optimized — reviews are the single biggest ranking factor in LSAs.
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3
Launch & manage
We set your weekly budget in leads (not clicks), pick your services and areas, and dispute any invalid leads for credit.
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4
Answer fast
LSA ranking rewards responsiveness — so we wire in automation that makes sure no call or message ever rings out.
Questions we hear a lot
A green checkmark badge Google shows next to screened businesses. It signals that Google has verified your license and insurance — and backs jobs booked through LSAs with a satisfaction guarantee for the customer.
It varies by trade and city — typically somewhere between $25 and $80 per lead for most local services. You set a weekly budget and never pay for clicks, only conversations.
Most licensed local services: home services (plumbing, HVAC, electrical, roofing, cleaning…), legal, real estate, financial, and more. We’ll confirm your category in the first call.
Wrong service, wrong area, spam — those can be disputed with Google for credit. We monitor every lead and file the disputes so you don’t pay for noise.
Get your free consultation
30 minutes, no obligation, no jargon. We’ll check your eligibility for the Google Guaranteed badge on the call.
Book your free call