Be the business your neighborhood recommends.
Nextdoor is the network where verified neighbors ask each other, “anyone know a good plumber?” Nextdoor Ads put your business inside that conversation — targeted to the exact neighborhoods you serve, in a place built on local trust.
Get your free consultationWhat it does for your business
Every Nextdoor account is verified to a real address. When your ad shows up there, it reads less like advertising and more like a neighbor’s tip.
Neighborhood-level targeting — choose the exact ZIP codes and neighborhoods you serve
Appear where people actively ask for recommendations
Verified-resident audience: real people at real local addresses, no bots
Less competition and lower costs than Google or Meta in most areas
Who you'll reach
Nextdoor’s audience is small but potent: your actual neighbors, in a recommendations mindset.
Verified local residents
Homeowners and renters confirmed at real addresses in the neighborhoods you pick.
Recommendation seekers
People literally asking their neighbors who to hire — the warmest cold audience there is.
High-trust mindset
Nextdoor’s culture is neighbor-to-neighbor advice, so a well-crafted presence inherits that trust.
Perfect-fit businesses
Home services, local retail, restaurants, health & wellness, and real estate do especially well here.
Step by step
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1
Claim & polish your page
A complete, review-rich business page is the foundation — it’s what neighbors see when your name comes up.
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2
Choose your neighborhoods
We map your real service area to Nextdoor’s neighborhood boundaries — no spend outside where you work.
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3
Creative that sounds local
Ads written like a helpful neighbor, not a billboard — that’s what performs in this feed.
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4
Respond & report
Recommendations and messages get fast responses (automation helps), and you see exactly what each neighborhood produces.
Questions we hear a lot
In most U.S. suburbs, a large share of households are on it — and unlike other platforms, everyone on it is verifiably local. Smaller reach, much higher relevance.
Generally cheaper than Google or Meta because fewer businesses compete there. We’ll size a starting budget to your neighborhoods on the first call.
Anything neighbors recommend to each other: home services, cleaners, landscapers, restaurants, tutors, realtors, med-spas. If your customers live near each other, it fits.
You can — and we’ll tell you when free is enough. Ads add reach and consistency once the organic foundation is working.
Get your free consultation
30 minutes, no obligation, no jargon. We’ll look up how active your neighborhoods are on Nextdoor before recommending anything.
Book your free call